Drinking Chocolate?

You see, after about ten years of bumbling around in the proverbial desert (Happy Passover to our Jewish consumers too by the way!), we stumbled upon this notion for a new product while navigating the doldrums of trying to figure out how to get our infinitely picky two year old to eat/drink/absorb something (anything) nutritious.

You see, Joseph has a palate clearly as discerning as his mother’s. He simply isn’t impressed with what most normal, mortal children are usually all too happy to consume en masse. Uh-uh. No fish fingers for this one.

And in a world of ‘Won’t eat this!’ and ‘Won’t eat that!’ sooner or later you have to just try and cave as cunningly as you can to get the nutrition in whichever way you can, obviously without forcing the issue.

With that, we found Drinking Chocolate, as an idea that would be enjoyable HOT or COLD and All-Year-Round!

But not just plain old Drinking Chocolate. Oh no, that would be too easy. In our house it has to be ‘Hot,cold,hot,cold and not too hot drinking choccie.’ (Literally, that is exactly how his highness calls for it). Then of course there is also Tracy, who refuses to feed our offspring anything less than the best quality possible. This automatically rules out anything she found on the shelf at the supermarket.

In case you were wondering, a similar process led us to launch the Rubs ten years ago too.

The product maybe we should have started with, ten years ago...

A little more on our NEW(est) arrival maybe?

Excellent, please do read on!

As far as this New Addition to the family is concerned, we remain true to form: we have found a category we believe that could be done far better and therefore set about trying to prove that we could be the ones to do exactly that. No prize optimizing, ingredient downgrading here. No margin stuffing, profit driven, ethically emaciated, shareholder smuggery. It’s just about a good quality product without a ludicrous pricetag. 

We think the taste and quality is much better than whatever else is available but that is just us being us of course. We do tend to design all our products quite selfishly, using only our own tastes as a benchmark.

And therefore, at least from that point of view, with no expansive R&D department backing us up, NoMU carries an unusually honest and authentic guarantee to all of our products, Each and every one is literally a very honest and personal expression of what we like and who we are.

That said we really do hope you approve of it too. Otherwise we might look a right self-regarding bunch of plonkers won’t we?

Hope not. At least we like it and Joseph is satisfied (at last) and besides, be honest about it; why should you only have ONE real choice in this category anyway? Honestly, the cheek of it…

'Oof! Ouch! Oomph! Let me through guys! Come on...'

So there you have it. NoMU’s newest trouble starter is now ON SHELF and ready to rock and roll. Like a greased up Captain Cougar from the Planet… Err, no – myabe I’d better leave that one there. Kids might be reading.

We are looking forward to hearing your thoughts and (hopefully) some very positive reactions too! Everything so far suggests that we have done good with this one but, as always, we would LOVE to know what you think too!

Let ‘Wabbit Season’ commence.

A roving gang of 'Creatively destructive' entrepreneurial fervour and risk-addicted optimism, in stores near you, now!