With us all on the eve of launching something quite new and exciting into the local SA market to begin with (this is happening on Monday hear – so keep ‘em open!), we decided this was the perfect opportunity to combine some appropriate product placment with our very last and final PIN UP Poster.

Our message for this last gasp of poster silliness:

‘Help me heavenly NoMU! Help me decide? #HotorCold ?’

There’s really not much to this one…

'Its good to be da king...'

Our PIN UP Victims for this last, bonanza of giveaway insanity?

None other than Mr Tuckbox himself, Mr. Martin Tucker - The Keg King of Cape Town.

Serving as his Royal ‘Temptations are Ms. Alyssa Fisher and the one and only Juicy Jemma, both currently co-competitors for the upcoming SA Sports Illustrated Public Entry Swimsuit competition.

For some proof all that, and a LOT more though, read on:

Perhaps the least styling required for any Pin Up so far. Suitably.

Right, so once poor Martin had agreed to go down this somewhat darkened alley with us for our last shot at Pin Up glory, his only request was that a king needed a few royal distractions (like any self-respecting head-of-state). So we willingly obliged by bringing in two of Cape Town’s fastest rising Twitter and Blog stars, for their own, thoroughly appropriate reasons.

That said, it would be unwise, not to mention unfair, to judge either of our ‘Temptations’ on face value. Beneath the schmodel, swimsuit, party-scene stuff, there are two unnervingly switched on and professionally focussed brains….   Um….

OK, fine. It’s because they are also doing this type of thing as well (Look, it helps OK?):

And…

The logic behind the message was very straight forward: Lyssa would be ‘Cold’ and Jemma would be ‘Hot’ with The King unable to decide between the two. How this ties into our new product, well you will have to wait for Monday when all is about to be revealed.

We needed a few props, a throne, a keg and a about three hours of tweaking lighting. Tweaking that went on and on until eventually we changed it all because we accidently discovered something far better in the end.

This is sort of how it unfolded.

No real caption required here I think, right?

Trying (sadly unsuccessfuly) to see if we could get #hotorcold to trend as a hashtag

Somehow still the most appropriate throne we could dig up at the back of the studio

Aaaaaaand this ought to sufficiently tell most of the rest of the story for now as well.

For some reason Martin kept literally whispering; 'Help me lord, help me, please help me.' Can't imagine why. He seemed so happy...

So, in all fairness, the objective was not exactly high art. I am sure though that once Robert Miller, our stalwart campaign photographer for 11 of the 13 posters, will make them look beautiful, the idea here, for everybody, was just to have some fun with the last one. Which we did. Perhaps too much.

'Vat are a rap...'

So, no lofty or highly ephemeral message harping on about the base human condition or even any cleverly conceived, tactical strokes of genius. Just a bit of a silliness backed up by something entirely more hardcore.

And what could be the underpinning stem of seriousness beneath this childish nonsense? Let me explain:

We ALREADY have over R35k in prizes committed and expect to have over R50k by Monday. And let’s just remind the uninitiated here shall we that these Poster Prizes can only be won by ONE person. The idea, actually, is to get it to R100k and that’s not looking all that unlikely right now.

So, let me repeat slowly:

R50k (or more), possibly R100k. In multiple prizes. For just one person. Who will probably not have to pay. For. One. Solitary.Meal. Out.On.The.Town.For.The.Rest.Of.The.Year.

 We have HUGE BOSCH Coffee Machines, nights out at dozens of restaurants and clubs, possibly a minbar fulled to the brim with booze and assorted merchandise, books from Exclusive, weekends away, spa treatments, kayak trips, magazine subscriptions…

It goes on and on and on, literally.

There is only one word for this sort of thing and it is ‘Obscene.’

There, I said it.

OBSCENE!!!!

I said it again.

So, use it or don’t use it. Tracy and I are just quite spectacularly bummed that we are among the only five people in the whole of Cape Town and JHB who can’t enter. We never win anything… (Pout, sulk, stand in corner)

News of the growing prize-stash will start doing the rounds on Monday as will updates about the final Poster so stay tuned and keep your eyes focused here!